For years comms pros have focused on leveraging earned media to drive search traffic and online visibility. But a new study suggests that, in the age of AI, optimizing owned channels like company websites may be more valuable.

With AI enabling more and more mass-generated content, brand stories that connect on a human level have never been more important.

Here’s a Journalism 101 staple that can also serve as a useful checklist for communications planning efforts.

Anthropic’s dispute with the U.S government, and OpenAI’s two-faced response to the situation, provide valuable lessons in how to manage a crisis – and how to avoid creating one.

A catastrophic 2019 BBC interview, made newsworthy again by the arrest of the former Prince Andrew, serves as a sobering reminder that sometimes there’s zero upside to sharing your side of the story.

Experts are bullish on the job prospects for communicators even as AI takes on even more tasks in the workplace. Here’s why – and what business leaders should be doing about it.

Companies large and small can level up their comms game by applying lessons from these five emerging trends

I was privileged to be interviewed recently by The Charlotte Observer regarding crisis communications in the wake of a major scandal here in Charlotte, N.C. Here’s an excerpt.

Here’ a Lucky Seven list of ways communicators can use artificial intelligence to improve efficiency and effectiveness.

In these fickle times, companies must be more proactive than ever in monitoring and managing their most valuable asset: their brand. Here are some tips.

As confidence in our institutions continues to erode, organizations should be proactive to avoid ending up in the crosshairs of an increasingly disenchanted public.

A time-tested method for solving complex problems, First Principles Thinking is also an effective way to address challenging communications scenarios.

Flexibility and focus are just two of the advantages engaging a fractional communications executive can have over a fulltime hire, freelancer or agency partner.

Beyond the headlines and lawsuits, Hollywood’s latest dustup highlights best practices and ethical considerations for effective crisis response.

A new fractional consultancy aims to provide senior-level communications and crisis management services focused on facts and transparency.